
Project Description
Our project is in collaboration with National Environment Agency (NEA). We decided to make 5 short awareness videos about anti-littering. Our targeted audiences are focused on the youths such as the primary school students and young teenagers. Thus our story concept will be light-hearted, fun and easy to relate.
Our main character in the video is the 3D boy. He is actually the victim in all stories. The 3D boy will be hurt directly or indirectly by inconsiderate people littering in the public. As the stories move on, the character’s injuries and emotions will eventually get worsen. What we want to tell our audiences is that by littering, we will tend to hurt others more than we think. Our tagline for the videos will be “Every Litter Bit Harms”.
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Production Team
Group 1
Goh Qing Xiang Damian (Project Leader)
Wong HuiLing Samantha (Producer)
Yen Yu Ting (3D Rigging Artist)
Group 2
Song Wei Jie (Project Leader)
Toh Guo Ping Kenneth (3D Modelling Artist)
Chew Kian Leong (Camera Assistance)